3. IT’S HELPFUL FOR NETWORKING
If you often find yourself chatting to people at parties, at the bus stop, even in line at the grocery…. chances are the “so what do you do?” question will soon pop up. What if one of those random encounters turns out to be a potential employer or client? It may be a long shot, but it’s true that you never know who you’re going to meet, networking doesn’t just happen in organized group settings! Why not be prepared?
If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone, and most likely that is as far as it goes. However, if you present a unique business card that makes a great impression, that person is likely to show it to other people — putting you and your brand in front of additional prospects!
Picture this: you meet two new people, one scrambles to find a pen and cocktail napkin, and the other smoothly pulls out a business card, which person will you do business with?
Carrying a business card, at the very least, shows you are prepared. Carrying a business card that reflects your uniqueness and brand indicates not only are you prepared, but you are a professional.
Networking events don’t always allow for extended conversations. You need a business card for the sole reason that it provides a way for others to contact you and follow up. Keep in mind, networking, at its best, goes beyond that first tier connection.
The ability to present a professional business card makes you referable. This extra detail can make all the difference, because although the person that you initially give your business card may not know have need for you and your skills, he may know someone in his network that has need of someone like you.
It is good to remember that random encounters with people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.
As the philosopher Seneca said, Luck happens when preparation meets opportunity.
So be prepared. Be sure you always carry your business cards with you, so when opportunity knocks, you are already prepared and who knows, you may get “lucky” and find success!