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Marketing with “Your Front Porch”

Realtors call it curb appeal. The front porch serves as a welcome and first greeting to potential buyers. It’s no secret that realtors stress curb appeal and first impressions! In business, when marketing yourself, you must wear your own realtor hat. If you don’t sell yourself, who will? So, let’s explore your front porch! “Front porch”, you say? Yes, every one in business should […]

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Thank You to Our Fallen Who Fought for our Freedoms

All too often around Memorial Day we tend to forget exactly why the holiday was created: to honor those American men and women who died during combat. The holiday, instituted in 1866 in the wake of the Civil War, was first known as Decoration Day. It was set aside to remember both Union and Confederate […]

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Your Secret Ambassador: Promotional Items!

Reinforce your branding with promotional items! People keep promotional products for an average of 6.5 months. Every glance at your item reinforces your brand, delivers your message and separates you from your competitors. Almost anything can be branded with your company name or logo, and used for promotion. Skip items that will be used and tossed. […]

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Build Your Brand and Client Base

As a Realtor relocated from “up North”,  Theresa wanted to establish her identity as “The Realtor in Paradise”. We discussed how to set her apart from the other agents in her office while still maintaining the connection with her company. Theresa provided a draft of the brochure copy as well as her photo. By building a relationship with […]

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The “Must Have” Accessory

Anne is preparing for her first vendor show. She knew a Name Badge was a “must have accessory” to add polish to her “first impression” for potential clients. I couldn’t agree with her more. Calypso Graphics delivered her name badge in plenty of time for her event. Not only can  can she use this accessory for trade […]

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#1 Reason to Have a Professional Business Card

Whether you’re self-employed or searching for a job, one of the most basic and top tools to advance your career or business is to have a professionally designed and printed business card. While exchanging contact information via social media or email can be convenient, it is also extremely impersonal. Real relationships begin with eye contact […]

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