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Business Cards Matter!

This clip is a light-hearted look at how important business cards can be. After watching the clip, do you know the name of the firm? If not, the card didn’t make a very strong impression. Oh, and by the way, Patrick Bateman’s card had a typo on it! Can you find it? Attention to detail, […]

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Promo Products: More Impressions = More Business!

The whole purpose of advertising is to generate business and referrals for your company. The fantastic thing about promotional products is, that is exactly what they are designed to do! Promotional items, also known as Advertising Specialties are not bound by geographic or demographic limitations. Because of their mobility, items such as magnets, jar openers and even sunscreen have the ability to […]

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Tick-Tock…Promo Calendars Rock!

While most all of us are enjoying the sounds and celebrations of Summer, it is not too early to turn your attention to 2017! Have you thought about your marketing and branding for the new year? Here is a great promotional item to kick off your 2017 advertising budget! Custom calendars are one of the most […]

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Logo Creation: The Composer and the Musician

Recently, I had the pleasure of working with Dawn who is launching her personal fitness business. Understanding the importance of business identity and branding for her success, she turned to Calypso Graphics. Understanding a client’s vision and motivation is important to me. It guides me in creating the business identity that is uniquely representative of that client’s business. […]

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Marketing with “Your Front Porch”

Realtors call it curb appeal. The front porch serves as a welcome and first greeting to potential buyers. It’s no secret that realtors stress curb appeal and first impressions! In business, when marketing yourself, you must wear your own realtor hat. If you don’t sell yourself, who will? So, let’s explore your front porch! “Front porch”, you say? Yes, every one in business should […]

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Thank You to Our Fallen Who Fought for our Freedoms

All too often around Memorial Day we tend to forget exactly why the holiday was created: to honor those American men and women who died during combat. The holiday, instituted in 1866 in the wake of the Civil War, was first known as Decoration Day. It was set aside to remember both Union and Confederate […]

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Your Secret Ambassador: Promotional Items!

Reinforce your branding with promotional items! People keep promotional products for an average of 6.5 months. Every glance at your item reinforces your brand, delivers your message and separates you from your competitors. Almost anything can be branded with your company name or logo, and used for promotion. Skip items that will be used and tossed. […]

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Build Your Brand and Client Base

As a Realtor relocated from “up North”,  Theresa wanted to establish her identity as “The Realtor in Paradise”. We discussed how to set her apart from the other agents in her office while still maintaining the connection with her company. Theresa provided a draft of the brochure copy as well as her photo. By building a relationship with […]

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