Business building through referral is one tool to promote company success. Keeping your name in the front of potential customers and on the lips of your referral partners is important to generating new business. How, you may ask? By utilizing Advertising Specialties or as more commonly known, Promotional Products. These handy and creative items are cost effective and most importantly, a time effective component to generating brand awareness. You can alway generate more money, but can you generate more time? Promotional products are traveling billboards that leave a lasting impression and promote your company while being utilized over and over.
The whole purpose of advertising is to generate business and referrals for your company. Quite uniquely, promotional items, are not bound by geographic or demographic limitations. Because of their mobility, items such as pizza cutters, emery boards, sunscreen and even lip balm have the ability to reach an entirely different tier of people to which you have never been introduced, but know about you!
Studies show, a high visibility item can receive over 1,000 unique impressions per month! Whether you are a sun bunny, savvy snow skier or selfie shooter, lip balm is exposed many times, day in and day out, all the while flashing someone’s brand and contact info (hopefully yours!). Imagine this: every time someone flashes a promo item, with your company logo, more than 1,000 people will see your name, brand and contact info; the perfect answer to generating more time to network your company!
Comparatively, the cost of promo items is more budget friendly that traditional methods of advertising!
Advertising specialties are less expensive per impression than most other forms of media. Investment in promo items is modest, and easier on the wallet for businesses, than traditional forms of advertising. Measured as CPM, (Cost Per Thousand Impressions), it can be rather eyeopening and cost effective when making the decision to invest in promotional items. Consider these cost comparisons when planning your advertising budget for 2018.
Prime Time TV and National Magazines 1.8¢
Promo products .06¢
The CPM of a promo item is better than that of TV, Magazines and Newspapers and have a far longer shelf life, plus they are more fun to touch, hold and keep!
Of course, when your promo items go mobile, the CPM is ever increasing, and your initial investment becomes the perfect way to keep your name on customer lips!!