Promotional products make up a $22 billion industry. Why does this industry thrive? Because logoed items like hats, bags and even pizza cutters deliver brand awareness. They are traveling billboards that leave a lasting impression and promote your company while being utilized over and over.
The whole purpose of advertising is to generate business and referrals for your company. Promotional products, are designed to be your referral ambassador! When the public uses your ad specialty item, they expose your message to an exponentially larger audience.
Quite uniquely, promotional items, also known as Advertising Specialties are not bound by geographic or demographic limitations. Because of their mobility, items such as magnets, emery boards and even sunscreen have the ability to reach an entirely different tier of people to which you have never been introduced, but know about you!
Studies show, a high visibility item can receive over 1,000 unique impressions per month! Imagine this: every month that someone exposes your item, whether it is bag, a koozie or sunscreen with your company logo on the front, more than 1,000 people will see your name, brand and contact info.
Oh, but the cost you say…..
… a modest investment, and more achievable for businesses, than traditional forms of advertising.
Advertising specialties are less expensive per impression than most other forms of media. Investment in ad specialties is modest, and more budget friendly for businesses than traditional forms of advertising. Measured as CPM, (Cost Per Thousand Impressions), it can be rather eyeopening and cost effective when making the decision to invest in promotional items. Consider these cost comparisons when planning your advertising budget for 2017.
Prime Time TV and National Magazines 1.8¢
Promo products .06¢
The CPM of a promo item is better than that of TV, Magazines and Newspapers and have a far longer shelf life.
Of course, when your promo items go mobile, the CPM is ever increasing, and your initial investment becomes the gift that keeps on giving!!