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Pantone Color of the Year: 18-3838 Ultra Violet

Inventive. Imaginative. Ultra Violet.  This year’s mystical color provokes the viewer to explore beyond what is possible. Musicians David Bowie, Prince and as far back as Jimi Hendrix, embraced Ultra Violet, a testament to their individuality, creativity and penchant for pushing the envelope during their time.

There has always been a mystical or spiritual quality attached to Ultra Violet. Spiritual and meditation spaces are often themed and lit in purple and Ultra Violet tones. Indeed, the 7th, or Crown Chakra, is represented by Violet. It is the color of Spirituality, those seeking spiritual fulfillment, representing transformation, creativity and spiritual awareness.

For centuries, the color purple has been associated with greatness: immense power, big personalities, and artistic genius. Cleopatra and Julius Caesar swathed their palaces and their bodies with it. Impressionists like Claude Monet became so obsessed with the color, they were accused by critics of contracting “violettomania.” Supporters of the Impressionists, believed they had “an acute perceptual facility that allowed them to see ultraviolet light at the extreme edge of the spectrum, invisible to others’ eyes.” King Henry VIII, decreed during his reign, “Only the king and his close family could wear cloth of purple silk ….”

The fashion industry is already on board with this mystical color. Have a look through current fashion magazines, cosmetic lines and home goods. This year, Ultra Violet speaks to us as the moment in time to provoke, inspire and explore.


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