Saturday, November 25, 2017 is Small Business Saturday – a day to celebrate and support small businesses and all they do for our communities.
Seven years ago, in 2010, American Express launched Small Business Saturday – a US shopping event on the first Saturday after Thanksgiving. The idea was to encourage shoppers to patronize businesses that are small and local.
Imagine your town without any of its small, local businesses. Coffee shops, salons, thrift stores, independent consultants, photographers, graphic designers, jewelry designers, auto stores, and more – all gone.
How much of a presence and impact do you think small businesses have on our communities?
Small business owners are your friends and neighbors who give back to the community, provide better customer service, furnish access to product diversity, specialize in personalized attention, and support our local economy to keep it thriving and growing. Not only are we invested in our community, but also our customers’ satisfaction and success.
By patronizing your small business owners, you’ll be recycling your dollars into your local economy. Supporting a small business allows us to support other local businesses, such as restaurants, bakeries, dance studios, independent auto repair shops and computer specialists.
Shop small and local, not only on Small Business Saturday, but every day that you can. Groceries? Shop your local farmers market instead – Say “hello” and get to know the owner who’s paying taxes to keep your neighborhood in A-1 shape. Instead of finding a service on the internet, see if a business neighbor across town can offer the same service with more personalized attention.
Raise awareness and show your support by posting reviews and positive comments on the many social media outlets. Of course, word of mouth referrals go a long way to building loyalty for local services. “Shop local”, invest in our communities and strengthen your local economy, not just on Small Business Saturday, but the whole year through!